The Malibu housing market has changed a great deal in the past several years, which means that if you’re thinking about selling your Malibu home, you’re probably going to have to change up your selling strategy.

It’s no longer plausible to simply put a house in a few newspaper ads and wait for people to flock to your property. In the new economy, you will need to be much more proactive.

However, this is not a bad thing. There are many easy yet effective things you can do to help sell your Malibu home.

Here’s How to Market Your Malibu Home:

Make Use of New Media

Malibu home buyers are looking more and more to Internet marketing and even social networking sites to find properties. The best brokers can also help you to make a personal selling site for your home that features high-resolution photographs, video, and convenient contact information.

Hold an Open House for Brokers

Consider holding an open house for brokers, complete with a tour and a small meal or appetizers. This is the perfect opportunity to show off your house to the movers and shakers in the real estate industry.

Go In-Depth with Social Media

Everyone is on social media– including potential homebuyers. Thankfully you can use all your social media pages to market your Malibu home. Include location, home type, and contact info on all your social media postings. Post photos and video, and remember to include hashtags where appropriate.

Cover the Basics

And finally, take care of the basics. Get a good real estate broker who will get your home in the right magazines and newspapers, use their social media contacts, and provide an enthusiastic and persuasive pitch to potential buyers.

It’s a new world in real estate sales, but with the proper mixture of old and new tactics, you’ll get through selling your Malibu home just fine.